When you start a new company you should always consider registering a trade mark. Trademark registration can include logos, company names, words and phases etc. It will help you to protect your business from competitors trading under your trade mark and enable you to take legal actions against them. You can still turn to common low to prevent such actions but it is always more complicated and expensive.
The are several advantages of using a registered trademark for your business over simply relying on common law trademark or unregistered rights:
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